We need and are actively recruiting resellers to engage with larger organizations now that our value proposition has increased, with edge switches offering wirespeed GbE power over Ethernet, said Jon Weatherall, ProCurve’s country manager for the UK and Ireland. We’re already strong in midsize accounts, because we’ve had a value proposition for that segment for longer, and they’re the ones who are ready to look beyond Cisco.
With the launch of the 3500 stackable and 5400 chassis switches, the Roseville, California-based networking division of HP believes it has grown the addressable market, and wants to find more high-end resellers prepared to invest in the training to become so-called Elite Partners.
That goes for Europe, Middle East and Africa where it has its largest market share in Ethernet switching by geography, with 16.8%, but also for North America, where it has around 9%. ProCurve wants to grow its EMEA share to reach 25% by the end of 2007, while in North America it is targeting the high teens.
Weatherhall said Cisco is overdistributed, so margins are lower and Cisco often manages who gets a deal. It’s going to become a buyer’s market, with ever less margin for the channel to invest. Aware that few Gold or Silver Partners are likely to drop Cisco altogether, however, he said they might use ProCurve an alternative in a competitive bid where a lot of resellers are offering Cisco.