HP upgraded its customer communications management (CCM) application, HP Exstream by incoorporating SmartVideo and digital mailbox services.
The company is also collaborating with application providers SundaySky, Pitney Bowes Volly and Zumbox to deliver personalised customer communications to HP Exstream enterprise customers via SMS, email, web and now SmartVideo and digital mailboxes.
Digital mailboxes allows users to access and manage bills and statements from multiple companies in one central location online by offering an alternative to traditional postal mail.
By deploying SundaySky’s SmartVideo technology, HP Exstream enterprise clients can distribute personalised, video-based communications in simpler way, the company said.
SundaySky president and chief revenue officer Jim Dicso said SmartVideo creates better customer experiences that drive loyalty, increase lifetime customer value and enhance brand advocacy.
"By working with HP Exstream, SundaySky can deliver these benefits to more companies and further enhance the way consumers interact with these brands throughout the customer life cycle," said Dicso.
The Pitney Bowes Volly and Zumbox services will enable the HP Exstream clients to offer their customers digital mailboxes with a single password to access and print their account information, add alerts and reminders as well as securely view and organize documents.
Organisations can now send narrated videos that showcase the latest, personally relevant information by linking the SmartVideo to consumers via email, smartphone, tablet and web portal.
HP Exstream Product Management director Patrick Kehoe said: "Now, with SundaySky, Pitney Bowes Volly and Zumbox, HP Exstream continues to empower businesses to make the most of every touch point of customer engagement."
