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June 3, 1987

HOW LONG WILL IBM STAY OUT OF MERCHANT SEMICONDUCTOR MARKET?

By CBR Staff Writer

That raises the scintillating question of how much longer IBM will stay out of the merchant semiconductor market: at present the company’s line, if pressed, would be that keeping all its chips to itself gives it a crucial competitive advantage over all its rivals, but the financial arguments are starting to militate against that view; IBM now actively markets its 3380 disk drives OEM, is looking for big OEM contracts on the 3480 tape drive, both nominally products that give it a competitive advantage, and in its present straitened financial state, once the company has been using parts like its 1M-bit memory chip in all its own products for a year or so, the balance of advantage must surely swing to making some extra cash by selling its surplus on the merchant market.

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