View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
January 29, 2015

How P&O Ferries is maximising revenues from its website

UK travel operator builds website for speed

By Amy-Jo Crowley

P&O Ferries is looking to drive sales and improve customer experience after building its website with hybris software, an SAP company.

The B2C website, built on and supported by the hybris Commerce Suite, is now live in Ireland, Germany, the Netherlands, Belgium, France and the UK.

The travel operator, which caters for 10 million passengers a year, said the hybris Commerce Suite would allow for faster uploading of promotions and special offers to the website, and a more efficient booking process across five languages.

"Turnover from our B2C operations makes up almost half of P&O Ferries’ annual revenue," said Janette Bell, commercial director of P&O Ferries.

"Considering that the majority of these ‘Tourist’ bookings are made through our website, which can handle an average of 2,000 booking transactions per day, it was essential for us to find a commerce platform capable of supporting our large and increasingly growing volume of customers while allowing us to deliver a highly engaging and personalised experience to meet the high standards that our brand represents and that our customers expect."

P&O Ferries added that the hybris Commerce Suite’s omni-channel capabilities will help it "dramatically accelerate its time to market" and provide its customers with "a more engaging, dynamic and seamless experience".

"We are delighted to be part of this journey and to deliver an omni-channel platform that will give P&O Ferries the opportunity to provide even better customer service whilst at the same time driving revenue from the new website," said Rob Shaw, VP of general business at hybris software.

Content from our partners
Sherif Tawfik: The Middle East and Africa are ready to lead on the climate
What to look for in a modern ERP system
How tech leaders can keep energy costs down and meet efficiency goals

Later phases of the project will focus on the roll-out of applications for mobile bookings and online shopping.

Topics in this article :
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.