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May 14, 2014

How omni-channel commerce solutions keep Music Store rocking

By Duncan Macrae

For the past eight years, the world’s fifth largest music retailer, Music Store, has trusted in the technology and expertise of Intershop, an independent provider of omni-channel commerce solutions, to implement its online strategy.

Now, Music Store is upgrading to Intershop 7.4, the current platform version. Intershop implementation partner dotSource is supporting Music Store in this migration project.

The retailer says that the high scalability and ‘outstanding performance’ of the new solution is essential for its ambitious growth trajectory. Not only does the company run Europe’s largest music store, generating annual revenues of 110 million euros, it has also operated a fully automated high-bay warehouse since 2011. There, in a space spanning 25,000m2, it stores products to be shipped worldwide. Together with the Intershop platform, this represents the heart of a state-of-the-art omni-channel strategy in which the online store and the world of music housed in the warehouse work together to yield significant profits.

Intershop 7.4 is also said to afford the music retailer the advantage of comprehensive functions for marketing and merchandising that can be used to design customised and highly targeted promotions and campaigns. This makes it easy for Music Store to offer its customers individualised products and, by combining these with attractive pricing, to reinforce its position in the European market.

Michael Sauer, owner and CEO of Music Store, said: "After many months of exhaustively evaluating all shop systems available on the market, we decided to go for Intershop once again, because the solution meets our specific requirements perfectly.

"Intershop has formed the basis for the consistent expansion of our online store in the past. The new shop platform will allow us to respond even more flexibly to individual customer needs in the future and to press on with our growth strategy, both in Germany and abroad."

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Music Store acquired music dealer DV 247 a year ago. Now, Intershop 7’s multi-client capability allows DV 247’s website to be efficiently controlled from the same platform as the new online shop of Music Store. Outwardly, however, all British customers see is the familiar brand identity of DV 247.

Jochen Moll, CEO of Intershop, said: "The many successful years of collaboration with Music Store prove that Intershop solutions are attractive for ambitious mid-sized enterprises as well.

"Our highly scalable commerce platform is designed to adapt easily and flexibly to the business growth of our customers — whether that means significantly expanding the product range, capturing new markets, or adding new sales channels."

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