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March 31, 2011

Hotmail to reinvent email with Javascript

Acvtive Views service to make emails more interactive, says company

By CBR Staff Writer

Microsoft has said that it will allow Javascript code to run within Hotmail users’ mailboxes, claiming it would reinvent email experience.

The move is expected to make emails, which are mostly based on HTML, more interactive than it is now. It would allow companies to embed JavaScript in their email, making them more dynamic, secure and modern experience.

The software company has partnered with Netflix, LivingSocial and LinkedIn for the project.

Microsoft has said that its Hotmail service, called Active Views, will present emails in a manner that it says is the "most common things people do when they receive the email."

Hotmail group program manager Dick Craddock said, "Over 90pc of all email contains a link to some deeper content that isn’t being surfaced in the email, and we know from our research that for most of these messages, there are a few common responses – viewing a slideshow, playing the video, checking shipping status, or accepting an invitation."

"To help solve this problem, we created Active Views – a platform that reinvents email by making your inbox more interactive and helping you get tasks completed."

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