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April 4, 1988

HONEYWELL-BULL EMBARKS ON A NEW BOUT OF ADVERTISING

By CBR Staff Writer

Honeywell-Bull UK Ltd this week embarks on a new bout of advertising, designed to ram home the global significance of its new name and its strength in the international business solutions market; the UKP2m campaign will be spearheaded by a new TV commercial directed by The Film Garage’s Marc Kitchen-Smith yes, truly – for London based-ad agency Gold, Greenlees, Trott, and reinforced by three months of advertising in the computer press and selected vertical publications: the 50 second technical masterpiece mixes live-action with animation and culminates in a new end line, apparently the fruit of six months ceaseless creative activity – to business problems … we say Honeywell-Bull; viewers in the TVS, Yorkshire, Central and Scottish TV regions will first see the commercial tonight while those in the London area have to wait for Friday when LWT will show the commercial.

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