CDVU+ technology will replace the traditional CD booklet/jewel case, while still offering an unprecedented amount of content. With CDVU+ will offer an easy-to-navigate digital magazine format including a rich-media magazine offering content that is printable and can be downloaded and then accessed both on and offline. It also offers song lyrics, different video segments with the band, behind the scenes footage. It will also offer printable photos of the band, customizable autographed poster creator where fans can upload their own image into different band scenarios.
Rich Maggiotto, CEO of Zinio, said: Audiences are becoming increasingly connected and accustomed to digital and interactive lifestyles. Hollywood Records is taking the CD to the next level with CDVU+ technology and offering the best of both online and offline to its customers. Zinio is thrilled to help provide a product tailored specifically to this growing digital audience.
