Hitachi announced that it has decided on a corporate split and new company establishment plan as part of its structural reforms, announced on March 16, 2009
The company has planned to separate its consumer business group and establish a new consumer electronics subsidiary called Hitachi Consumer Electronics.
The company believes that the split will ensure stronger ties with the group companies responsible for externally sourcing, selling and providing services for home appliances.
In addition, the new company is expected to bolster its B2B businesses by making its decisions faster and aims to fully cooperate with partners in establishing a stable business structure.
Hitachi’s consumer business group handles business dealing with development, manufacture and sales of AV-related equipment, mainly flat-panel TVs and commercial-use LCD projectors.
Hitachi, like other electronics companies is facing tough times due to the global economic downturn and price erosion of flat-panel TVs and other products.
