Hitachi Ltd is getting into the content business, setting up a visual software production company on October 1 to make items such as videotapes for business and educational use: Hitachi Media Pro Co Ltd will be capitalised at $1m with Hitachi taking 51% and Hitachi Sales Corp, which will merge with Hitachi next April, 20%; Hitachi Electronics will hold 20%, and Nippon Columbia Co and Hitachi Printing Co will take 4.5% each; the firm, formed from the merger of two Hitachi group video production firms and starting with about 40 employees, hopes to have sales of $50m in the year to March, 1998.