View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
September 28, 1998


By CBR Staff Writer

Equator Technologies Inc, based in Seattle, Washington, has won investments totaling $10m from Hitachi Ltd and Canon Inc. The investments take the firm’s total equity funding to $40m to date. Equator is working on programmable processors aimed at imaging and high-end digital entertainment markets, bringing the worlds of television and the PC together. Equator has what it calls a programmable processor platform under development, which can be used across a variety of product lines, such as high-end test equipment. digital VCRs, digital TVs, set-top boxes, office automation equipment and 3D games. It aims to establish a cheaper, fully programmable alternative to fixed function consumer electronic devices, decreasing manufacturing costs and increasing flexibility, it says. Current media chips and digital signal processors mostly require programming in assembly language or machine code, or need expensive custom ASIC chips. Equator has developed C-level language tools for its media platform. The company has been working with Hitachi for two years on the development of a media processor, and will use Hitachi’s AFD All format decoding algorithm to support all 18 of the US Advanced Television Systems Committee ATSC formats.

Websites in our network
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy