More than 500 consumer packaged goods companies rely on GBG’s solutions to manage shelf space and branded products.

Focusing on the last mile of delivery, its software helps route drivers improve merchandising, delivery and reconciliation of routes, which can lead to increased sales effectiveness and customer service. These solutions provide capabilities for specific markets, including soft drinks, beer, baked goods, wine and spirits, and snack foods.

HighJump Software helps customers streamline supply chain operations from the original source of materials through final delivery to the end customer, said COO Joe Blauert. We are extremely impressed with the level of control and visibility GBG provides at the point-of-consumption – an area of the supply chain that is often overlooked.

The transaction is expected to close in November.