The three companies signed a Memorandum of Understanding to implement Project Escalade, representing a total investment of over U.S.$5.5 million and intended to transform the operations at CityCab as well as revolutionize the customer experience.
With about 9800 drivers operating a fleet of 5000 vehicles, CityCab is one of the largest taxi operators in the world.
It is hoped that CityCab passengers will be able to surf the Web, send e-mails, check stock prices, catch up on the latest news or even print information such as distance traveled and total fare without ever leaving the comfort of the back of their taxi. The service will utilise voice activation and wireless technology.
It is not only customers that will benefit from the service however, as drivers will also be able to use an advanced mobile appliance to access mapping and routing information, accept e-payment options or process booking.
This ground-breaking project epitomizes HP’s vision of mobility, a world where the mobile user experience is transformed by customized, automatically delivered mobile e-services, said Curtis Welcher, general manager, HP Service Provider and Mobile Solutions Division, to the press. HP’s infrastructure capabilities, information appliance leadership and mobile e-services expertise make us ideally suited to help CityCab realize Project Escalade.
