View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
March 27, 1996


By CBR Staff Writer

Hewlett-Packard Co is adding a fourth competing hardware trade-in program, this time going for the big Unix one and offering Sun Microsystems Inc customers discounts of up to 20% when they turn in their servers for any HP 9000 model, including the Web Servers. The Sunburst program will run through to the end of Hewlett-Packard’s financial year in October, when the discount terms will be re-examined. Hewlett-Packard is also tossing in five days of HP-UX 10.0 system administrator training per server, a claimed $2,250 value. It has got other conversion guides and HP-UX-Sun interoperability cookbooks in hand. Hewlett-Packard says it has chosen to move against Sun now because its user base is doubly vulnerable: the remaining swathe of SunOS users will be Sunburst’s low-hanging fruit whilst SparcServer 1000 and SparcCenter 2000 users looking at box-swaps to UltraSparc are its main focus. It also reckons Sun has taken its eye off core business with its Java-Internet focus. It might be observed that the same reasoning could equally apply to Hewlett-Packard. Its users are facing multiple Unix and chip-changes, what with HP-UX kernel-level threads, the 64-bit 3DA Summit Hewlett-Packard-Santa Cruz Unix, 64-bit PA-8000 and Merced, although the company claims all of its D-, K- and T-Call servers are already PA-8000-ready. It reckons Sunburst could bring it an incremental 5% of revenue. It also says that the Internet newsletter of the same name, which periodically describes Sun products and technologies can only benefit from the publicity. Hewlett-Packard is using Aberdeen Group numbers to claim a 49% ($7,000m) share of the $14,000m 1995 worldwide commercial Unix on RISC market, ahead of IBM Corp with 19%, Sun 9%, Siemens Nixdorf Informationssysteme AG 6%, Data General Corp 4%, Digital Equipment Corp 3%, Fujitsu-ICL Ltd and Tandem Computers Inc 2% and others 4%. Hewlett-Packard’s other trade-in program is the mainframe alternative, which has been running for five years; the three-year-old DEC Attack campaign to win VAX users and the more recent AS/400 Assault venture, now claim to have turned 3,000 AS/400 users to HP 9000s. Hewlett- Packard says 16 of the top 20 AS/400 independent software vendors now have their applications under HP-UX.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.