Havas SA has joined forces with New Line Cinema Corp to explore possibilities in the interactive software market: a 50-50 joint venture, NHL Partners LP, will initially study investment opportunities in video-game production, distribution and marketing of all multimedia software; eventually, the companies may choose to take equity stakes in small video games production houses; the partners have agreed to invest up to $30m in the new venture if feasibility studies bear fruit; Havas and New Line are willing to spend up to a year on the study before making a decision; NHL Partners also could act as a venture capitalist in the video-game realm, helping start-up developers.
