Home deliveries could soon become outdated as Volvo is introducing in-car delivery this Christmas.
In preparation for the festive season and already eyeing Black Friday and Cyber Monday, the car manufacturer will allow customers to have Christmas toys, gifts, food and drinks delivered to their cars.
The company claims it is launching the world’s first commercially available in-car delivery service in Sweden by teaming up with PostNord, Lekmer.com and Mat.se.
With the venture, Volvo believes it could help eradicate seasonal shopping stress such as a desperate search for parking space in a busy city centre, crowds of stressed people and the disappointment of missed deliveries.
The Volvo In-car Delivery works by means of a digital key, which is used to gain one-time access to a customer’ vehicle. Delivery people are given access to the car via the mentioned digital key, which is remotely operated directly by Volvo.
Customers have to share the place where they will park the car on delivery day and a notification will be sent to the car owner once the delivery has been completed.
The key will be deactivated by Volvo or the logistics supplier and will be reactivated every time customers place a new order.
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Volvo In-car Delivery is currently only available for Volvo drivers in Gothenburg, Sweden who subscribe to the Volvo On Call service. The company will be looking to expand the service to other parts of the country.
A spokesperson told CBR the company will also be looking to roll out the service at a global scale, but no dates have been made available yet.
The manufacturer has also plans to collaborate with other logistic companies to expand the products range for in-car deliveries.
Björn Annwall, SVP for marketing, sales and service at Volvo, said: "This service simply makes shopping easier. Volvo In-car Delivery provides concrete proof that connected car technologies can be used to save people time and make their lives easier."
