Social network analysis, or SNA, is centred around relations between individuals, groups and social institutions, giving unique views into the business, relationships and society in general.
Also known as organisational network analysis (ONA), the methodology essentially mixes social science with network analysis and graphs, which connect all the relevant information points.
The end product is a diagram which connects, for example, people and groups (also known as nodes in this context). These nodes are then linked between themselves depending on the relation of each individual/group.
The term SNA only started being used with social anthropologist John Arundel Barnes back in the mid-1950s, and has since grown in importance, especially as the world has adopted all things digital.
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Why does your business need SNA? Because it can help improve communication flow within your organisation and give you an insight into relationships amongst social entities and their relevance.
This can also be applied to partners and customers as you will understand how everyone is related through diagrams, and understand their needs by analysing those same graphics.
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