View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. Technology
  2. Hardware
November 27, 2015

Samsung exits UK camera market

News: Firm is adjusting its strategy due to local ‘decline in demand’.


With the strong penetration of smartphones in the UK market, there has been a decline in demand for cameras and camcorders.

This has led Samsung to readjust its local strategy and announce it will stop selling cameras and camcorders in Britain.

In a statement, the company said: "We quickly adapt to market needs and demands. In the UK, we have seen a gradual and sustained decline in demand for standalone digital cameras and camcorders and related accessories."

For this reason, Samsung has taken the decision to phase out the sales and marketing of these products. "This is a local decision, based on local market conditions."

A report from Ofcom has found that only one in five British adults (22%) still use a digital camera in 2015. 60% of adults said they use their smartphones to do this.

Looking at those aged 18-24, almost nine in ten (89%) only use smartphones to take a snap.

Content from our partners
Tech sector is making progress on diversity, but advances must accelerate
How to bolster finance functions and leverage tech to future-proof operational capabilities
How digital technologies can meet the challenges and opportunities ESG presents

Websites in our network
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy