Microsoft is developing systems that track what shoppers add to their carts, showcasing technology to retailers globally, and has held talks with Walmart about potential collaboration, those close to the project have told Reuters.
The move would pit the software giant against Amazon and a range of rapidly growing retail technology firms like Trax, which uses machine learning and image recognition to track stock and place on shelf for manufacturers and retailers.
Microsoft’s efforts thus far have fallen under its Business AI team, with 10 to 15 people working on a wide range of retail store technologies that have been presented to CEO Satya Nadella, sources told the wire agency.
Questions remain about the extent to which consumers would favour a checkout-free store, like that piloted by Amazon in Seattle.
Research conducted by online payments specialists Paysafe in April 2018, found that 59% of UK consumers consider checkout-free stores too risky. Just 11 percent said they would welcome till-less stores.
Also New from Microsoft
While the automated shop technology may be some way from market, the company this week also rolled out a host of updates to Office 365.