Despite recent protests and pressure from TfL, Uber has unveiled plans to roll out its UberPool service in London.
The service has been designed to pair passengers located close by and going to similar destinations. Users will then share a taxi making fares even cheaper.
Speaking in front of a Parliamentary committee, Andrew Byrne, Uber’s head of public policy for the UK and Ireland, said that the company expects to launch the product in the capital within months.
He said: "We want to end car ownership in London. The idea that a lower price means lower quality of service just isn’t correct
"This technology is revolutionising an industry, with far-reaching consequences on how people get around. We can reduce congestion by transporting more people in fewer cars. I do not think that represents a race to the bottom."
The service is already available in Paris, Los Angeles, New York, San Francisco and Boston.
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