He said that Amazon was often the first port of call for online shopping, not Google, citing surveys in Germany and the US as evidence.
Walker also claimed that the Commission wanted Google to highlight ads from price comparison sites rather than using specialised algorithms to highlight what it believed to be the most relevant ads, but that feedback from users says that this not what they want.
“Forcing us to direct more clicks to price comparison aggregators would just subsidise sites that have become less useful for consumers.”
The EC is investigating Google for allegedly systematically favouring its comparison shopping service in its search result pages. The charges accused Google of misuse of its dominant position in online search advertising.
The Commission said the company artificially blocked the possibility of third party websites to display search advertisements from its rivals.
It also claims that AdSense for Search prevents competitors from succeeding in the online advertising arena.
There is another case centred on Google’s operating system Android: Google is accused of violating anti-trust rules by requiring Android smartphone manufacturers to pre-install Android apps to get access to services such as the Google Play Store.
Google plans to respond to the Android case in the near future.
“We’re confident these cases will ultimately be decided based on the facts and that this analysis will show our product innovations have benefited consumers and merchants, and expanded competition,” wrote Walker.
“The surest signs of dynamic competition in any market are low prices, abundant choices, and constant innovation — and that’s a great description of shopping on the internet today.”
This article is from the CBROnline archive: some formatting and images may not be present.
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