UK-based communications provider EE has introduced its new network along with a range of new plans and services to offer its 4G and fibre broadband services to the customers.
With the new network, the company has launched double-speed 4G service in 12 UK cities that is claimed to offer a maximum speed of 150Mbps, from current average speeds of 24-30Mbps.
According to the company, the new 4G network is faster than mobile networks in the US and Japan, and is equal to the best in South Korea and offers better experience for viewing HD videos, sharing high resolution pictures, sending large files, multi-tasking, and tethering multiple devices.
EE CEO Olaf Swantee said that the company launched the first superfast 4G and fibre broadband network in the UK last year.
"Now we’re staying one step ahead with the launch of double speed 4G and a range of new innovative plans and services – designed to transform the way our customers connect and share content," Swantee added.
"With our superfast network, we have a unique opportunity to introduce a new era of customer-friendly pricing models based on speed, and we’ll be revealing further details of this later this year."
The company also offers the shared 4GEE plans that allow customers to connect up to five devices to the one 4GEE plan and also add an existing 3G2 or 4G phone to their 4GEE phone plan.
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EE will also launch the next version of its Bright Box wireless router, the Bright Box 2 in summer 2013 to support its superfast Fibre network.
Bright Box 2 will feature the wireless AC Wi-Fi technology that provides better wireless range and less drop-off in speed when a customer moves away from the device.
