Apple CEO Tim Cook said: "This partnership will transform how iPhone and iPad are used in enterprise by bringing together the innovation and security of iOS with SAP’s deep expertise in business software."
SAP CEO Bill McDermott said: "By combining the powerful capabilities of SAP HANA Cloud Platform and SAP S/4HANA, together with iOS, the leading and most secure mobile platform for enterprise, we will help deliver live data to people wherever and whenever they choose to work."
The partnership is part of Cook’s strategy to sell more iPhones and iPads to corporations and large organisations.
The alliance plays a key role after Apple reported a 13% decline in its revenue to $50.6bn for the second quarter of its fiscal year. It is the company’s first fall in revenue since 2003.
iPhone sales fell to 51.2 million, from 61.2 million in the same quarter of last year. iPad sales have declined for nine consecutive quarters.
To build better sales partnerships with companies, Apple has teamed up with various enterprise giants such as IBM, Microsoft, and Cisco.
Last year, Cook said revenue from the company’s enterprise business reached $25bn for the 12 months ended June 2015.
This article is from the CBROnline archive: some formatting and images may not be present.
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