Apple last week announced a new application “App Store Connect”‘ which replaces its poorly received iTunes Connect (For app & iTunes Store providers), providing app developers and their teams with a mechanism to interact with and assist users, as well as gain insights into their app’s performance.
Create a Product Page for your App
Teams can create product pages for their apps with customised content, such as the app’s name and screenshots previewing its use.
The blog post detailing the release via Apple’s developer site states: “You can enter your app name, subtitle, keywords, description, and more, in up to 28 languages. Upload up to ten screenshots and three optional app previews for each supported language, and choose the order you’d like them to appear.”
Gain Insights into App Performance
With business intelligence becoming even more important in providing quantitative metrics for application enhancements as depicted in the surge of demand for Data Scientists, App Analytics is likely to be received well by teams who can measure how well marketing campaigns have performed, quantify user engagement and better understand the financial aspects of the application, such as sales through in-app financial reporting.