View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
September 10, 2000 targeting physicians of the future

By targeting the medical students and residents of today with tailored material and software, hopes to capture the physicians of the future.

By CBR Staff Writer and the AMSA will give medical students subscription discounts to MobilePractice. will provide American Medical Student Association students and residents with discounted subscriptions to MobilePractice medical software for handheld devices. Handheldmed has included reference material specifically geared towards students and residents as part of its software package, which will aid adoption in the student community, as it meets their current needs. However, the provision of usable, easily integrated services that will save time, money and convenience is what will truly drive adoption among the physician community. has adopted a targeted marketing strategy, based on the theory that increasing medical students’ comfort and familiarity with new technologies will increase adoption as those students move into practicing medicine. This is a wise strategy. Future physicians will adapt to new wireless systems and integrate them into their practices. is creating its future market.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.