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November 19, 2008updated 06 Sep 2016 2:36pm

Hallmark Canada selects Tomax’s retail systems

Tomax will manage the greeting cards company's store operations, but how?

By CBR Staff Writer

Tomax, a provider of real-time merchandising and store execution applications and services, has announced that Hallmark Canada, a manufacturer of greeting cards, has selected its systems for core merchandising, store operations and customer management, including point-of-sale.

This software will be deployed throughout Hallmark Canada’s network of corporate stores and will also be made available to its independent retailer community.

Under the agreement, Tomax will provide hosting services for the solutions, effectively providing managed application and IT services for the combined organization.

The Tomax suite is expected to help retailer connect the dots across the demand-driven retail continuum, integrating people and processes and providing timely, relevant and actionable information.

Chris Kelly, general manager of Hallmark Canada, said: We are excited to provide our retailers with best-in-class retail application services from Tomax. These tools will provide the wherewithal for our retailers to compete more effectively, and most importantly, provide higher levels of service.

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Eric Olafson, CEO of Tomax, said: We are extremely pleased to expand our relationship with the Hallmark community with this new agreement with Hallmark Canada. We look forward to providing hosting services and our solutions in Canada.

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