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January 9, 2009

H-E-B Mexico to use DemandTec’s price optimization system

H-E-B Mexico or Supermercados Internacionales H-E-B, a supermarket chain and a wholly owned subsidiary of H-E-B Grocery Company, has selected Everyday Price Optimization software service from DemandTec, a provider of optimization services for retailers.

By CBR Staff Writer

According to DemandTec, Everyday Price Optimization is a component service of DemandTec Lifecycle Price Optimization, a system for managing and optimizing pricing across the entire store. The system, which also includes Promotion Planning & Optimization and Markdown Optimization, is expected to enable retailers to understand, predict and influence consumer demand in order to achieve financial and price image objectives.

Rafael Lopez, chief information officer at H-E-B Mexico, said: We expect our investment in DemandTec to allow us to automate the manual aspects of our pricing process, create pricing strategies that will give H-E-B Mexico a competitive advantage in the marketplace, and offer our customers the best prices possible.

Dan Fishback, president and CEO of DemandTec, said: When a multi-national customer like H-E-B Grocery expands DemandTec’s software solutions to a new division or geography, it further demonstrates our ability to deliver positive results for our customers. We’re honored to have jointly proven the value of our solutions with the teams at H-E-B and are delighted to extend our relationship with such a prestigious, well-respected company.

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