Gucci and Yves Saint Laurent are suing Alibaba claiming the online retail giant knowingly allowed counterfeiters to sell fake goods with their trademarks.
A New York federal court heard a claim from the Kering Group owned fashion houses that the fashion labels are claiming damages and injunctions for trademark violations.
Alibaba said it works hard to ensure brand’s intellectual property is protected and said it would fight the action ‘vigorously.’
Fashion houses have purused online counterfeiters through the Manhattan courts before with UK firm Burberry winning $100m from a network of Chinese counterfeiters in 2012.
The case also saw the firm being able to hold companies such as google, twitter and facebook accountable for associating with sites selling fake goods.
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