GTE Corp has been quietly building a computer games development operation in Carlsbad, California, and it bursts fully fledged from the egg at the Consumer Electronics Show in Chicago this week with 24 titles ready to go. The new company, formerly called ImagiTrek, is now called GTE Interactive Media and will market under the GTE Entertainment label. Initial products fall into three categories: Street Sports, Arcade Action and Interactive Toys. Some of the titles will be offered on GTE’s embryonic Main Street premium interactive cable television service. The majority of GTE Entertainment products will initially be Compact Disk-based, and include products for the 3DO Co Interactive Multiplayer, Nintendo Co’s Super Nintendo Entertainment System, and for Windows personal computers with CD-ROM drives.