The GSMA Association has launched a competition to drive the development in the embedded mobile market. The competition is aimed at identifying ‘best-in-class’ embedded modules across a number of categories, as well as mobile service applications.
The Embedded Mobile programme was launched in November 2008 to promote new business opportunities by bringing the benefits of continuous mobile connectivity to embedded devices across different sectors.
According to GSMA, the first stage of the competition, which will focus on embedded modules, will be held at the Mobile Asia Congress in November 2009. The second stage of the competition will showcase service applications at the Mobile World Congress in Barcelona in February 2010.
To facilitate the creation of scores of new embedded mobile applications, the association has initiated a work stream within the Embedded Mobile programme to develop and publish a set of design guidelines for key categories of applications, such as health, automotive, smart metering and consumer devices. The GSMA expects to make these design guidelines available in November 2009.
Michael O’Hara, chief marketing officer for the GSMA, said: As the programmes announced today demonstrate, we are keenly focused on reducing industry fragmentation in the delivery of embedded mobile solutions, facilitating economies of scale in design and production and driving cross-industry awareness of module designs.
