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November 17, 2014

Growth in Asia-Pacific APM market builds momentum

Expected revenues in 2020 to hit $1.4 billion.

By Ellie Burns

The application performance management (APM) market in the Asia-Pacific region continues to grow, driven by stringent regulatory norms and the growing dependence of business processes on applications.

The growth in the market will maintain its momentum as enterprises realise the importance of reliable and high-performing applications in the enterprise business environment.

Analysis by Frost & Sullivan has found that the market earned revenues of US $379.9 million in 2013, which is projected to reach US $1.4 billion in 2020.

The banking, financial services, ecommerce, healthcare, online retail, IT and service provider verticals remain key end users.

"As the approach towards model-driven, user-based app development becomes mainstream, APM will evolve into a priority for companies striving to meet high customer expectations," said Frost & Sullivan Information and Communication Technologies Research AnalystVu Anh Tien.

"A rising number of organisations are already aware of the significance of moving beyond infrastructure and network management to actual application management," he added.

"Furthermore, enterprises are shifting away from point APM solutions designed for certain architectures that fit only a portion of their application portfolios. Hence, an integrated approach toward APM and a deeper convergence between APM and network performance management will be crucial to stay afloat in this dynamic market," noted Tien.

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