According to Grange, the platform supports its associates in identifying areas of improvement in product design, customer management, even in recognizing cross-selling opportunities. Grange users also said they rely on MicroStrategy’s web-based reports to assist them in increasing the profitability of each product, region and agent.
MicroStrategy gives us a comprehensive view of our business and enables us to better serve our customers and run our operations more efficiently, said Tony Simpkins, project manager at Grange Insurance. Our diverse business generates volumes of data and MicroStrategy provides our associates with analytically-based and actionable insight to make more effective decisions that positively impact our bottom line.
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