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November 7, 2011

Google’s search engine gets a makeover

Fresher, more recent search results, claims the company

By CBR Staff Writer

Search engine giant Google stated that it has overhauled the way results are show up in response to search queries.

Stating that it revised its search formula to give people "fresher, more recent search results," the company says this update is one of the bigger ones it has made in recent years. It will affect about 35% off all searches, the company added.

According to Google Fellow Amit Singhal, "Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type ‘Olympics’ without specifying 2012, I still find what I’m looking for."

Google believes that these changes will make its results more relevant and bolster features that will distinguish it from its rivals.

The update is said to complement its ‘Caffeine web indexing system’, which was completed last year. This system is said to allow the website to crawl the web more quickly and on a wider scale.

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