Technology

Google to distribute MTV videos

Google and MTV have entered an agreement whereby the internet search giant will distribute the broadcaster's ad-supported video-programs to websites and blogs.

CBR Staff Writer August 6, 2006

Distributed content will include four and five minute clips of MTV’s Laguna Beach and Nickelodeon’s SpongeBob SquarePants. Revenue from the ad-supported videos will be split between the companies and the website or blog publisher.

Google currently places ads on blogs and websites as part of its AdSense network, which made $2.7 billion in revenue for Google last year.

The MTV deal will also include distribution of full-length TV episodes on Google’s video portal for $1.99, including JackAss and Comedy Central’s South Park. MTV has a similar agreement with Apple’s iTunes.

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