View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
November 30, 2005

Google and Yahoo ring up new ad model

Google and Yahoo are testing a new form of online advertising that would encourage people to pick up the phone rather than click on a link.

By CBR Staff Writer

Using the current pay-per-click model, Google and other sites auction the right for a company’s ad to appear next to search results when somebody enters keyword and the advertiser pays the search engine when someone clicks on the ad link. But with the pay-per-call model, users are instead directed to call the advertiser, who is billed for each phone referral.

Google is said to be testing a variant on the model in which users would click on a phone icon and type their number into a box. Google then dials the user, who hears ringing until the merchant answers. The service is free for callers even on long-distance calls, and it promises not to divulge the caller’s number to anyone.

Meanwhile MSN is following in Google’s footsteps by testing a service that would enable people to place classified ads similar to Google Base. Microsoft has been testing it for a couple of weeks and has given it the code name Fremont, but no launch date has been put in place.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.