View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
February 6, 2013

Google wins deceptive advertising case in Australia

Australia's High Court has cleared search giant Google in a deceptive advertisements case ruling that the company is not responsible for the content of third-party advertisements shown in web searches.

By CBR Staff Writer

The ruling concludes a six-year legal dispute between the search engine and the Australian Competition & Consumer Commission (ACCC), which alleged sponsored links or advertisements were main revenue sources for Google.

Australian Competition & Consumer Commission tookGoogle to court alleging that adverts using keywords for companies diverted consumers to rival firms.

The High Court of Australia said in its ruling that the Google search engine displayed two types of search results upon requests from users – ‘organic search results’ and ‘sponsored links’.

"Ordinary and reasonable members of the relevant class of consumers who might be affected by the alleged conduct would have understood that sponsored links were advertisements and would not have understood Google to have endorsed or to have been responsible in any meaningful way for the content of those advertisements.," the High Court said.

Proceedings against the search engine commenced in 2007, claiming that Google users were deceived into thinking that ads displayed on its results pages were ‘organic’ and not sponsored links.

The regulator also alleged that certain sponsored links had been misleading as they featured the names or URLs of the advertisers’ rivals.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.