View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
July 1, 2014

Google turns on transparency website for the EU

New site aims to teach visitors all about cookies.

By Ben Sullivan

A new website has been launched by Google to help Internet users understand more about cookies, files stored on computers that remember websites visited to help targeted ads find the right place.

The site,, also provides a code that website developers can implement into their own websites, which will notify visitors when they are being tracked and what information cookies can reveal about their browsing habits.

The notifications will come in the form of pop-up alerts, and the site is designed to meet EU internet laws that demand website owners to give their visitors information about how their cookies are being used.

The EU’s cookie directive was implemented on May 26, 2012, and means that website publishers have to get their visitors consent before placing a cookie on their machine.

The landing page for the new website reads: "We offer two basic tools for websites. The first tool will create a splash screen, which you may wish to use for your landing page. The second tool can be used to overlay a notification bar on your landing page. If you decide that a splash screen or a notification bar are the right approach for your site, you are welcome to use the tools provided here.

"European laws require that digital publishers give visitors to their sites and apps information about their use of cookies and other forms of local storage. In many cases these laws also require that consent be obtained.

Content from our partners
AI is transforming efficiencies and unlocking value for distributors
Collaboration along the entire F&B supply chain can optimise and enhance business
Inside ransomware's hidden costs

The notifactions can also be made visible for visitors outside of the EU unless website owners impose their own geographic restrictions.

The website comes amidst a landmark ‘right to be forgotten‘ case in the EU which ruled that people should be able to ask Google to erase information about them that they want to be forgotten from the search engine’s results, even if that information is published on third party sites.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.