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October 11, 2011

Google+ traffic plunges: report

Number of visits to Google's social network in the US had surged 14 times after service opened to the general public

By CBR Staff Writer

New data has revealed that traffic at Google+ has dropped significantly enough to negate the huge spike the social networking site had witnessed recently after it was thrown open to public.

On 20 September, Google+ opened to the public. Web trackers had said that traffic surged 1,269% in the week, when the announcement was made. However, now new traffic data from analytics firm Chitika shows that the social network has erased those gains entirely, according to Readwriteweb.

The report said that the spike in interest in the social networking site, which peaked a few days after the service was opened to the public, plunged. Google+’s popularity is back to square one, said Readwriteweb.

The number of visits to Google’s social networking service service Google+ in the US surged 14 times in the week after the company opened the service to the general public, according to online tracker Experian Hitwise. According to Experian Hitwise, the Google+ site received almost 15 million US visits in the week ended 24 September compared with 1.1 million the previous week.

The RWW report cited analytics firm Chitika results. It said that the company’s "traffic index" shows the big peak.

However RWW said that the popularity has waned once again.

It said about the waning interest in Google+, "Our monthly referrals from there are down 38% since their peak, while Facebook referrals are up 67% and Twitter referrals up 51% over the same period."

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The +1 button is not gaining much traction, either, said RWW.

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