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June 6, 2012

Google to buy social media startup Meebo

Aims to leverage the Meebo team's expertise in social publisher tools

By CBR Staff Writer

Google has agreed to acquire Silicon Valley based startup company, Meebo to help the company improve its capabilities for instant sharing of Web pages using social networks.

The financial terms of the deal have not revealed but the value would be around $100m.

Google said in a statement, "We are always looking for better ways to help users share content and connect with others across the web, just as they do in real life."

"With the Meebo team’s expertise in social publisher tools, we believe they will be a great fit with the Google Plus team," the statement added.

US-based Meebo allows users to chat with their friends on several web sites including TV Guide, TMZ, CafeMom, Entertainment Weekly and others.

"We are happy to announce that Meebo has entered into an agreement to be acquired by Google!," Meebo said on its blog.

"For more than seven years we’ve been helping publishers find deeper relationships with their users and to make their sites more social and engaging," the company said.

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"Together with Google, we’re super jazzed to roll up our sleeves and get cracking on even bigger and better ways to help users and website owners alike."

Meebo, launched in 2005, has over an estimated 190 million users worldwide and sends over 90 million messages each day.

It features a Meebo bar through which users can click to comment or share a Web page using a social network and the bar can be customised and tagged to any page without changing the programming codes of the website.

Gooble had launched Google+ in June 2011 and in September 2011 the company had added nine new features to the online social networking site and opened it to the public.

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