Google Sites led as the most-visited property in the Asia-Pacific region reaching 55% of the online population, while Tencent led in engagement with visitors averaging 6.5 hours at the property during the month of May, according to market research firm comScore’s report.
According to the report, Google Sites reached 270 million unique visitors during May in Asia-Pacific region, followed by Microsoft Sites with 218.5 million visitors and Yahoo! Sites with 205 million visitors. Baidu.com and Tencent secured the fourth and fifth most-visited positions with 177 million visitors and 174 million visitors, respectively.
In terms of engagement among the top 20 most-visited properties, Tencent ranked as the most-engaging property with visitors averaging 6.5 hours on the site during the month, consuming 716 pages of content and visiting the property an average of 39 times. Visitors spent 3.5 hours on Facebook.com, visiting more than 21 times throughout the month.
According to comScore, the month of May witnessed 492 billion unique internet visitors averaging 1,003.6 minutes per visitor. Average pages visited per user were 1,783 and average visits paid per visitor were 44.4.
The firm said that Google Sites led as the most-visited property in India, Indonesia, Malaysia, Singapore and Vietnam, while Yahoo! Sites attracted the most visitors in Hong Kong, Japan and Taiwan. Microsoft Sites led the market in Australia reaching 93% of online users, while Tencent and NHN topped the list in China and South Korea. In the Philippines, Facebook.com reigned as the most-visited destination reaching 93% of online users.
