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April 23, 2015

Google says ‘Fi’ with new wireless service

Promises 'fast and easy' experience to users.

By CBR Staff Writer

Google has launched its new wireless service, Project Fi, in the US, in partnership with Sprint and T-Mobile.

The service will initially be offered to Nexus 6 smartphone users.

The move puts Google in direct competition with giants like AT&T and Verizon with Google saying Project Fi aims to put users on the best network wherever they go.

T-Mobile president and CEO John Legere said in a blog post: "Project Fi is going to make people think differently about wireless — and I love that. Anything that shakes up the industry status quo is a good thing — for both US wireless customers and T-Mobile."

The new service automatically connects to the fastest available network at the user’s location, whether it is WiFi hotspot, or a network of a carrier partner.

Users will be allowed to make calls and texts over WiFi in case of non-availability of cellular coverage. They can also make calls and send texts using their phone number with any device including phone, tablet or laptop.

Fi offers talk, text, Wi-Fi tethering and international coverage in more than 120 countries for $20 a month. Up on that customers need to pay $10 a month for 1GB of cellular data.

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Users are charged only for the amount of data they use, helping them to carry forward the unused part.

Google vice-president of communications products Nick Fox said: "As you go about your day, Project Fi automatically connects you to more than a million free, open wi-fi hotspots we’ve verified as fast and reliable.

"Once you’re connected, we help secure your data through encryption. When you’re not on wi-fi, we move you between whichever of our partner networks is delivering the fastest speed, so you get 4G LTE in more places."

Photo: courtesy of kraifreedom /

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