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December 17, 2013

Google said to be designing own chips

Move could threaten Intel’s market dominance.

By Ben Sullivan

Google is considering designing its own server processors using ARM technology, Bloomberg has reported.

The source, who wished to remain private, said that by using its own designs Google could better manage the interactions between its hardware and software.

However, the person went on to say that no plans have yet been made.

When asked by Bloomberg if the rumours were true, Google replied with: "We are actively engaged in designing the world’s best infrastructure."

"This includes both hardware design (at all levels) and software design."

On the Google job page, a postion is open for a "digital design engineer", with qualifications in ASICs, which is a commonly-used chip.

Around the world, Google has been designing its own data centres with servers to power its search, video and online communication features. If the firm decided to move into chip building, it could certainly take away revenue from Intel which has counted on Internet companies to help drive processor sales.

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Google has been designing its own data centers around the world with servers to power search, video, online communications and other features. Moving into chip design could take away revenue from Intel, which has counted on Internet companies to help drive processor sales.

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