A few days after pulling out Hangouts video conferencing feature from Google Plus, Google is now separating the photos service in a bid to lure more users by transforming it into a new standalone feature.
According to the search giant, the latest move would enable Google+ Photos to be rebranded and make it more independent, making it available for consumers who are not part of Google+.
In the midst of tough competition from Facebook, Twitter and Yahoo!, Google is now freeing up services from Google+.
Google said in a statement: "Over here in our darkroom, we’re always developing new ways for people to snap, share and say cheese."
The company noted that it had over 500 million users on the social service and more than 1.5 billion photos being uploaded to Google+ per week, though Facebook leads the social networking market with over one billion users.
Google+ has been trying to evolve after the exit of top executive Vic Gundotra earlier this year, who led the social effort and made it a major element of getting in more people into the services offered by the search major.
