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May 20, 2014

Google nudges Android further into the enterprise space with Divide buyout

BYOD app lets users separate their phone between work and play.

By Ben Sullivan

Google has bought New York-based startup Divide for an undisclosed sum, pushing ahead with its plans to place Android into enterprise circles.

Divide, a BYOD app that lets users separate their work and personal data on tablets and smartphones, has been the latest target of Google Ventures, which contributed to a $25m funding round for the startup last year.

Divide splits your phone between work and personal apps, letting IT administrators control what apps and functions are available on the work side. On the personal side, anything can be run or installed just like a regular smartphone.

The app is available for both Android and iOS.

Android is currently behind iOS in the enterprise market space, with the recent availability of Office for iPad boosting iOS even further ahead.

Google may choose not to continue work on the iOS Divide app, instead focusing on developing it for Android. On a notice on Divide’s website, the team behind the app said: "We’re thrilled to announce that Divide is joining Google.

"The company was founded with a simple mission: give people the best mobile experience at work. As part of the Android team, we’re excited to continue developing solutions that our users love."

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