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Technology / AI and automation

Google EMEA Head of Mobile defends SearchPlus

It was just over a month ago that Twitter denounced Google’s launch of SearchPlus, claiming that finding the most relevant results for searches will be harder with Google’s new features.

Google’s new search settings means that data from Google+ accounts will more likely be featured first in its rankings, which has been criticised as disregarding importance on relevance and quality of content.

searchplus

Twitter released a statement which said:

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"For years, people have relied on Google to deliver the most relevant results anytime they wanted to find something on the Internet. Often, they want to know more about world events and breaking news…As we’ve seen time and time again, news breaks first on Twitter…We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organisations and Twitter users."

Google, however, believes that personalising its products for its users is the way to move forward.

At Social Media Week in London, EMEA Mobile and Social Director, Ian Carrington discussed about Google’s plan to personalise all of its products for each user, including Google maps and YouTube.

Carrington also defended Google’s choice to personalise its search engine for users. "We want to make our search engine and all of our products much more personal to you. Why should you get the same results all the time? We just don’t think that’s relevant."

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