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July 10, 2011

Google creating ‘amazing’ Google+ experience for businesses

Requests businesses to wait for new feature which may rival LinkedIn

By CBR Staff Writer

Search engine company Google has asked businesses to refrain form using the regular profiles in its latest social networking service ‘Google+’ for brand promotion. The company added that it is preparing a business experience tailor made for corporate users.

Last week, Google had launched the new networking service in a field trial after failing in the social network market to Facebook.

The company said during the launch that Google+ would offer users "more ways to stay private or go public." Its ‘Circles’ feature segregates contacts and prevents them from seeing the posts in other ‘circles’.

Google senior vice-president of engineering Vic Gundotra said, "We think people communicate in very rich ways."
"Online sharing needs a serious re-think, so it’s time we got started," Gundotra said.
"Other social networking tools make selective sharing within small groups difficult," she added.

The service could tweak the ‘circles’ feature to make it suitable for businesses. At present, Linked is the most popular networking site for professionals. Last month, the service with 33.9 million visitors in June, overtook Myspace to become the No. 2 social-networking service in the US, behind Facebook.

Now, in an update on the Google+, advertising lead Christian Oestlien has said that the company’s engineers are working on a tailor made feature for businesses.

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Oestlien said, "We have a great team of engineers actively building an amazing Google+ experience for businesses, and we will have something to show the world later this year."

"The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses.We just ask for your patience while we build it."

Oestlien added that businesses should refrain from using regular profiles to connect with Google+ users.

Oestlien said, "Our policy team will actively work with profile owners to shut down non-user profiles."

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