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Technology / AI and automation

Google buys social media marketing company Wildfire

Google has acquired Wildfire, a start up company which specialises in helping organisations to market their products on social media platforms.

Though both the companies have not disclosed the financial terms of the transaction, according to reports Google will pay about $250m to acquire the business.

The Redwood City, California-based company was founded four years ago and provides software which helps companies to link their wares on Facebook, Twitter, Pinterest, and other social-media sites through non-paid accounts.

Google said in a blog post that Wildfire is a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, promotions and more, all in one place.

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"The ultimate goal is better and fresher content, and more meaningful interactions," the post added.

Wildfire said in its release that the combination of Wildfire and Google will lead to a better platform for managing all digital media marketing.

"For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services — Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more — and to deliver rich and satisfying experiences for their consumers."

"To this end, Wildfire will operate as usual, and there will be no changes to our service and support for our customers."

Wildfire claims it employs 400 people and serves 16,000 customers including 30 of the top 50 brands.

Earlier in June this year Google bought social media start-up company Meebo for about $100m.

Earllier this year Salesforce.com acquired Buddy Media for about $745m and Oracle acquired Involver, Vitrue and Collective Intellect to expand its social media presence.
This article is from the CBROnline archive: some formatting and images may not be present.

CBR Staff Writer

CBR Online legacy content.