Google and Viacom have won a privacy lawsuit which accused the companies of violating privacy of children under 13 by secretly tracking the internet activities of those who visited Nickelodeon’s website.
Consumers accused Viacom of placing cookies or text files without user consent, in order to gather data on the videos and games kids streamed on Nickelodeon’s nick.com.
Viacom reportedly shared the gathered data with Google, and both the companies used the data to display tailored advertisements to the kids.
The lawsuit was made on behalf of young children who registered to use Nick.com.
In his State of the Union address, Obama addressed the issue and is expected to bring about laws to ban the sale of personal data collected in the classrooms.
This article is from the CBROnline archive: some formatting and images may not be present.
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