A new study by DeepField has revealed that Google accounts for about 25% of Internet traffic in North America.
DeepField chief Craig Labovitz said, based on measurements of end device and user audience share, Google is now bigger than Facebook, Netflix and Twitter combined.
The study found that around 60% of all Internet end devices, including, home media appliances, smartphones and tablets and and other embedded devices, exchange traffic with Google servers every day.
DeepField claims that only Netflix has larger bandwidth, but it peaks last only for a few hours each evening during prime time hours and during cache update periods in the early morning.
The increase in Google’s Internet presence is linked to the deployment of thousands of Google servers in Internet providers around the world.
Labovitz said: "With little press coverage or fanfare, Google has deployed Google Global Cache (GGC) servers in the majority of US Internet providers."
The study found that GGC deployments were mostly in Asia, Africa and Latin America, when compared to a 2010 report which found that Google accounted for 6% of all internet traffic.
Labovitz attributed the growth in traffic of Google’s traffic to its products like YouTube, Android-based mobile devices and its cloud services like Google Drive.
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