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December 6, 2009

Goodmail, TommiMedia team up to embed video chat technology in email

Allows companies to include access to live webinars and webcasts in emailed invitation

By CBR Staff Writer

Goodmail Systems, the creator of CertifiedEmail, has entered into a partnership to embed TommiMedia’s instant video chat technology in emails sent using the Goodmail CertifiedEmail platform.

The companies said that the TommiMedia’s technology embedded in CertifiedEmail messages will enable marketers to include single-click access to sales representatives and support departments, allowing consumers to get more information in response to targeted marketing messages. It will also allow companies to include access to live webinars and webcasts in an emailed invitation.

TommiMedia has developed a single platform for delivering live online customer engagements anywhere on the web. The suite of applications includes video chat customer service, direct response sales and marketing, community text chats, and interactive multi-stream video webcasting.

Goodmail’s CertifiedEmail delivery platform sends email campaigns with a cryptographically secure token to assure recipients of the sender’s authenticity.

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Joseph Bigley, Founder and CEO at TommiMedia, said: “TommiMedia provides marketers with an interactive response mechanism to immediately engage targeted customers in a personalised brand experience. Adding live video chat directly into email brings a whole new meaning to direct response marketing. The Goodmail CertifiedEmail platform validates that the sender is authorized – increasing reach and use by the recipient.”

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